Darren Frost

Over my career in the design industry I have been fortunate to work with great people and companies on numerous rewarding projects.

I love to the challenge of fitting all the pieces together to help tell a great marketing story.

If you would like to work together please email me.

Experience

2022 – Current
Rakuten Rewards Canada
Graphic Design Manager

Responsibilities include:

  • Managing the creative team
  • Delivering projects on time and to high standards
  • Discovering and implementing efficiencies
  • Working with internal and external partners to deliver effective campaigns 
  • Communicating with US head office to ensure consistency across brands and processes 
  • Designing digital and print media
  • Staying on top of industry news and implementing relevant tools and concepts into the wider company

2021 – 2022
HD Supply Canada (a Home Depot company)
Senior Designer

Responsibilities included:

  • Ensuring brand standards compliance
  • Executing campaigns (including social, emails and 300+ sku flyers)
  • Campaign strategies
  • Working in digital and print media
  • Designing event materials
  • Communicating with internal stakeholders to ensure creative meets the business objectives
  • Discovering and implementing efficiencies

2006 – 2020
Carlson Marketing Canada > Aimia Canada > Aeroplan > Air Canada
Graphic Designer > Art Director > Design Manager

Responsibilities included:

  • Creating and managing brand standards
  • Developing campaigns from concept to completion
  • Campaign strategies
  • Working in digital and print media
  • Designing live event materials
  • Communicating with internal stakeholders to ensure creative meets the business objectives
  • Discovering and implementing efficiencies
  • Safety committee member
  • Managing employees

2002 – 2006
Lifestyles Global Network
Senior Graphic Designer

Responsibilities included:

  • Mentoring creative team
  • Developing artwork from concept to completion
  • Designing packaging and marketing materials in over 10 languages
  • Developing brand standards
  • Product / event photography
  • Safety committee member

1998 – 2002
Stephenson’s Rental Inc.
Marketing Coordinator / Graphic Designer

Responsibilities included:

  • Creating first in-house art department
  • Managing print and marketing material vendors
  • Developing artwork from concept to completion
  • In-store and exterior signage
  • Marketing program executions
  • Surveying internal staff to find marketing opportunities 
  • Safety committee member

Education

I have worked extensively with Adobe Creative Suite, Figma , Microsoft Office Suite and Asana. 

2004 – 2007
Humber College
Web Design & Production Certificate

2001 – 2003
Sheridan College
Marketing Specialist Certificate

1995 – 1998
Durham College
Diploma in Design Arts / Graphic Design

Personal

  • I’m always looking for great new history books and podcasts
  • I love sports and friendly competition
  • I am a cat person